Zara, a Step Above Penneys

Popular high-street clothes shop, Zara, are the equivalent of Vincent de Paul to the fashion industry. Zara bring trends, tailoring and boutique-style shopping to the masses for high-street prices. I know little about Zara only for  a case study I did during my morkeshing degree. Zara’s business model involves stocking their stores with short runs of clothes to create a relatively “exclusive” line range of clothing.

Last week, I eagle-eyed a jacket in the store on Henry Street. I must have been ill since I didn’t purchase it. Since then, I have been in three Zara stores in different locations in the country. The same jacket was not there. I spotted other items that I’d never seen in others. I don’t understand how this can be. Maybe stock sells quicker in different stores. Perhaps they rotate stock.

Regardless of how Zara operate, I want that bloody jacket!

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2 responses to “Zara, a Step Above Penneys

  1. Welcome back!! I have never seen anyone more obsessed about jackets than you!

  2. MyopicPsychotic

    Cheers AMS. Emer says I could sell them at this stage. Thanks for commenting!

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