Popular high-street clothes shop, Zara, are the equivalent of Vincent de Paul to the fashion industry. Zara bring trends, tailoring and boutique-style shopping to the masses for high-street prices. I know little about Zara only for a case study I did during my morkeshing degree. Zara’s business model involves stocking their stores with short runs of clothes to create a relatively “exclusive” line range of clothing.
Last week, I eagle-eyed a jacket in the store on Henry Street. I must have been ill since I didn’t purchase it. Since then, I have been in three Zara stores in different locations in the country. The same jacket was not there. I spotted other items that I’d never seen in others. I don’t understand how this can be. Maybe stock sells quicker in different stores. Perhaps they rotate stock.
Regardless of how Zara operate, I want that bloody jacket!